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Showing posts with label Smart. Show all posts
Showing posts with label Smart. Show all posts

Thursday, March 17, 2011

So this is Music Nowadays: Apparatjik and Smart Collaborate with a Disco Ball Smart ForTwo [with Video]


When I say, “Apparatjik,” you say, “Gesundheit”. Why? Because no doubt you, like me, had not even heard of these guys until today. Apparatjik are an electro band from Europe that describes their music as, no joke, “combat-disco”. Oh how I wish I was making this up. Anyways, for the band’s latest art-exhibition-cum-live-show Smart – yes, the same one that makes those piddling little city cars – took one of their ForTwo EV’s and covered it with a mosaic of mirrors.

I guess it must be artsy or something. As Michael Fischer, a spokesperson for Smart and someone who probably understands Appartjik about as well as you or I, explains:

“It’s not their approach to deliver a perfect piece of art or a perfect piece of music. It’s a very conceptual project. It’s not like a regular band. They play in a cube.”

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Thursday, March 10, 2011

Ford CEO Alan Mulally Believes Fiat 500 Won’t Succeed in the USA


There’s been a lot of hype surrounding the U.S. launch of the Fiat 500, with many predicting a commercial success for the Italian mini even before it landed on this side of the Atlantic. However, there’s one industry executive that doesn’t believe in Fiat’s retro-penned hatchback. We’re talking about Ford CEO Alan Mulally. When asked about the market prospects of the Fiat 500 in the United States in an interview with Italian-language news magazine Panorama, Mulally said: "I do not see large market in the U.S.A. for a smaller car than the Fiesta. Those that tried failed.”

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